After the success of the recent smart home show in the NEC, the organisers have already committed to doubling the size of next years event…
“The inaugural smart home Show, the UK’s first consumer exhibition for integrated home technology, surpassed all expectations by attracting a 27,000 strong quality visitor audience to Birmingham’s NEC from 14-17 April 2005.
The show opened its doors at 10.00am on Thursday 14th April to a queue of visitors and by lunchtime the stands and aisles were packed to bursting with an excellent mixture of trade, professional and severe consumer buyers all trying to find the current in integrated home technology. show features, such as The Sevenoaks sound & Vision fusion Lounge and complimentary seminar programme, were standing room only throughout the four days and their expansion is part of an exciting programme of new marketing initiatives already in place for 2006.
A thrilled exhibitor base has shown their support in the most emphatic way by swallowing up the floorplan for the 2006 event. By close of play on the last day of the show 85% of space had already been rebooked and organizers Centaur Exhibitions are hurriedly redrawing their floor plans to at least double the size of the event in 2006… Furthermore, in action to exhibitor requests, Centaur are now launching a smart home zone within the London Homebuilding & Renovating show 2005 (30 Sep – 2nd Oct 2005). Stand space in the smart home zone is limited to 15 companies and 50% has already been reserved.
Nick Noble, group show director of Centaur Exhibitions and responsible for the co-located national Homebuilding and Renovating show as well as the launch of the smart home show explained: “We were always confident the
Smart home show would be a success based on exhibitor and visitor feedback from our Homebuilding & Renovating shows – but the level of severe action in year one confirms that the custom-made installation industry in the UK has come of age. 2006 will be bigger and better for The smart home show – we will build on the hugely popular seminar programme for instance with new educational visitor features – and we look forward to working with vendors to help grow this tremendously exciting new industry”.
CEDIA, the custom-made electronic design Installation Association, sees The smart home show as an crucial platform for developing their role in the sector. According to Wendy Griffiths, Operations Director, “CEDIA took pleasure in a terrific smart home Show.”
“We were particularly pleased to receive many enquiries from homeowners, architects, interior designers and home developers on each day of the show. We were able to speak to them in detail about CEDIA, home electronics technology and its application, and the work of CEDIA members in this fast-growing market sector. The event supplied us with the best platform to describe the advantages afforded by employing a CEDIA member company.
Bev Mc Kinder, Managing director of Audiofile, was particularly pleased with the severe service interest. “The quality of the enquiries we received was tremendous. These were genuine buyers with live projects. In lots of cases, they were able to give us actual plans of the property, and a vision of the electronic lifestyle they wanted to achieve as well. We also saw a number of home developers, using a range of exciting, home electronics opportunities. We’re confident we can grow our service substantially as a result of our participation, and we’ve already re-booked the same space for next year.”
Phil Longhurst, Operations director of Smartkontrols, was equally enthusiastic. “The smart home show was excellent. Enquiries exceeded last year (at The Homebuilding & Renovating Show) in both quantity and quality. The hi-tech village concept of the show worked really well too, rightly focusing visitor attention on the market and managing their expectations accordingly. The seminars were well attended and warmly received. We were thrilled with the response.”
Other exhibitors singled out the organization and marketing of The smart home show as crucial to its success. “”I can’t praise this show highly enough,”
said Trudy Tyler, MD of custom-made installer UVizualize, “from the organisation and marketing which had a really personal touch, to the quality and quantity of severe getting visitors this event was just superb. We’re still working through a stack of enquiries from private home builders & renovaters but on the commercial side we were also thrilled to meet senior specifiers from big building groups such as Westbury and Homestead Properties. The pr results were exceptional – central news filmed us on the opening day and the presenter came back on the Saturday to speak to me about our products. We couldn’t be a lot more thrilled and we recommend this event to any individual involved in custom-made installation.”
The smart home show 2006 will take place from 2-5 March at Birmingham’s NEC. Fo adicionalmente información sobre la exhibición en el SMART Home Show Llame a Chris Walton en Tel: 01527 834 498. ”
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